Two core products.
One powerful platform.

Culture Vision

  • Forage insights

  • Generate ideas

  • Develop strategies

  • Write briefs

  • Plan campaigns

  • Create content

  • Optimize assets

  • Refine and re-target

Culture Studio

Culture Vision

How it works

Collect

Collect thousands of the most recent videos and images from Instagram, TikTok and YouTube Shorts

01.

Analzye

Analyze every element of every image and every frame from each video to decode the subconscious signals and hidden messages that influence brand perception and consumer behavior.

02.

Score

Score each individual piece of content across 200+ dimensions to assess Brand Personality, Brand Relevance, Consumer Persona and Content Aesthetics to provide quantifiable data, as well as a qualitative summary.

03.

Explore With Scout, the Most Advanced AI Companion in Marketing

Collaborate with Scout to identify, explore, and activate insights in real time. Scout transforms cultural signals and consumer motivations into strategies and ideas you can act on immediately.

Scout learns all about your category, competitors, brand, and consumers, giving it the rich context it needs to be a genuinely helpful collaborator and creative thought partner. Whether you’re testing and refining ideas, sharpening your strategy, creating briefs, or simply asking questions to get inspired, Scout is the connective layer that makes you faster, sharper, and more effective.

04.

Culture Vision gives you the tools to see culture, create with confidence and shape culture

  • Monitor the spaces and places that matter most. Search by hashtags, profiles, influencers and brands.

  • See your insights come to life through the actual videos and images posted and be inspired to create ideas, campaigns and content that help shape culture.

  • See culture through the lens of a consumer persona — a curated collection of Instagram profiles. Create your own, based on your target audience, segmentation or category, or choose from a growing range of popular audience groups and interest topics, like Gen Z, Gen A, tech influencers, football fans, and many more.

  • See the signals early, with automated trend-spotting reports from Scout delivered to your inbox — based on your chosen Custom Foraging Grounds or Personas and tailored to explore your brand’s big ideas, strategic questions and creative concepts.

  • Gain real data on the impact of brand-building activity, helping you optimize strategy, secure executive buy-in, and drive stronger, more meaningful brand engagement.

    Go beyond performance and vanity metrics with trackable data that measures cultural relevance, authenticity, and genuine brand impact.

    Track and compare metrics against the competition and their activity.

Coming in Q4 :

Culture Studio

From cultural truth to market impact.

Built to enhance creativity, not replace it. Culture Studio gives you the tools to create, activate and improve your social content, so that ideas born in culture create genuine impact and help shape the future.

Content Optimizer 

Unlock more value from your existing content and check creative before you post. Run it through Culture Vision (via Instagram or Meta Ads) to explore how it stacks up against trends, cultures, audiences and your competitors. Get a clear read on potential audience engagement with specific pointers on what to keep, cut, or tweak.

Social Cadence

From the big comms idea to detailed campaign plan and calendar: define the narrative arc, set the schedule; choose formats and line everything up to publish. Competitive, influencer and trend signals as well as performance metrics help you flex the live campaign to maximise engagement and relevance.